ZAKY MUBARAK. The Trigger of Urgency: Analyzing Scarcity Messages and Impulsive Buying through the Lens of FOMO in the Java Region Livestreaming. Journal of Contemporary Management Research , [S. l.], v. 1, n. `1`, p. 1–6, 2026. Disponível em: https://journal.univbanten.ac.id/index.php/jcmr/article/view/6. Acesso em: 1 jul. 2026.